Beauty and the New Beast: Health, Wealth and Beauty Marketing

In her second article for Purely Dicta, Bella Ruskin identifies an insidious trend emerging within the skincare industry and its marketing tactics, which she terms ‘healthification’. Through close analysis and comparative analysis, Bella demonstrates how the ‘healthification’ of skincare marketing has only served to further perpetuate unrealistic standards of beauty, and to place further pressure on consumers to spend their money in pursuit of these ideals.